Privacy policy

Last updated: 27 August 2026

Neyapure operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). Neyapure is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or other transaction, or communicate with us by any other means. If our Terms of Service conflict with this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information described here.

Personal information we collect or process

“Personal information” means information that identifies you or can reasonably be linked to you or another person. It excludes information collected anonymously or made non-identifiable so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

• Contact details: your name, address, billing address, shipping address, telephone number and email address.
• Financial information: credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
• Account information: your username, password, security questions, preferences and settings.
• Transaction information: items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, and past transactions.
• Your communications with us: information you include in communications, such as an enquiry to customer service.
• Device information: information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information: information about your interactions with the Services, including how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you: when you create an account, access or use the Services, communicate with us or otherwise provide personal information.
• Automatically through the Services: from your device when you use our products or services or access our websites, and through cookies and similar technologies.
• From service providers: when we engage them to implement technologies and they collect or process personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalising and improving the Services. We use personal information to provide the Services, including performing our contract with you, processing payments and orders, remembering your preferences and items of interest, sending account notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, allowing reviews and creating a personalised shopping experience, for example by recommending products related to purchases. This may include using your personal information to personalise and improve the Services more effectively.
• Marketing and advertising. We use personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or other access credentials.
• Communicating with you. We use personal information to provide customer service, respond to requests, offer effective services and maintain our business relationship.
• Legal purposes. We use personal information to comply with applicable law or respond to valid legal proceedings, including requests from law enforcement or government agencies; investigate or participate in civil discovery, potential or ongoing litigation or other contentious proceedings; enforce our terms or policies; or investigate potential violations.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors and other third parties providing services on our behalf, such as IT management, payment processing, analytics, customer service, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertisements. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. These partners use information under their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising and marketing based on your online activity across merchants and websites.
• When you direct, request or otherwise consent to disclosure to third parties, such as to ship products or through social media widgets or login integrations.
• With our affiliates or within our corporate group.
• As part of a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations, including subpoenas, search warrants or similar requests; enforce applicable terms or policies; or protect or defend the Services, our rights and those of users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information submitted to the Services is transmitted to and shared with Shopify and third parties, which may be located in countries other than yours, to provide and improve the Services. To protect, develop and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide those features, Shopify may use personal information collected from those interactions. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise rights relating to its use for those purposes. For more information about Shopify's use of personal information and your rights, see Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights through Shopify's Privacy Portal.

Third-party websites and links

The Services may link to websites or other online platforms operated by third parties. If you follow links to sites we do not control or are not affiliated with, review their privacy and security policies and other terms. We do not guarantee and are not responsible for their privacy or security, including the accuracy, completeness or reliability of information on those sites. Information you provide in public or semi-public spaces, including third-party social media platforms, may be visible to other users of the Services or those platforms without restrictions on its use by us or third parties. Including links does not itself imply endorsement of those platforms' content, owners or operators, unless stated otherwise on the Services.

Children's data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information, contact us using the details below to request deletion. At the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell”, as defined by applicable law, personal information about individuals under 16.

Security and retention of your information

No security measure is perfect or infallible, and we cannot guarantee “perfect security”. Information you send may also be insecure during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as whether it is needed to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts or policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights concerning personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse a request as permitted by law.

• Right of access/right to know: you may have the right to request access to the personal information we hold about you.
• Right to deletion: you may have the right to request deletion of personal information we hold about you.
• Right to correction: you may have the right to request correction of inaccurate personal information.
• Right to portability: you may have the right to receive a copy of personal information and request its transfer to a third party, in certain circumstances and subject to exceptions.
• Communication preferences: we may send promotional emails. You can opt out at any time using the unsubscribe option in our emails. After opting out, you may still receive non-promotional emails, for example about your account or orders.

If you live in the United Kingdom or European Economic Area, subject to exceptions and limitations in local law, you may also exercise these rights:

• Objection and restriction of processing: you may have the right to ask us to stop or restrict processing your personal information for certain purposes.
• Withdrawal of consent: where processing relies on your consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

You may exercise these rights where provided in the Services or by contacting us below. To learn more about Shopify's use of personal information and possible rights, including rights relating to data processed by Shopify, see https://privacy.shopify.com/en.

We will not penalise you for exercising these rights. We may need to verify your identity before processing requests, as required or permitted by law. Where applicable law permits, you may appoint an authorised agent to exercise rights on your behalf. Before accepting an agent's request, we require proof of your authorisation and may ask you to verify your identity directly with us. We respond within the time limits set by applicable law.

Complaints

To complain about our processing of personal information, contact us below. Depending on where you live, you may have the right to challenge our decision by contacting us or complaining to your local data protection authority. For the EEA, a list of responsible supervisory authorities is available here.

International transfers

We may transfer, store and process your personal information outside your country of residence.

For transfers outside the European Economic Area or United Kingdom, we rely on recognised transfer mechanisms, such as the European Commission's standard contractual clauses or equivalent contracts issued by the competent UK authority, where applicable, unless the destination country is recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

For questions about the protection of your personal information, contact NEYARA GROUP SAS, operating the NEYA Pure brand, at contact@neyapure.com or by post at 6 rue d’Armaillé, 75017 Paris, France.